Which grape is gaining attention as a varietal wine in Argentina because it produces deeper colored, perfumed, and velvety versions?

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The question highlights a grape gaining traction as a stand-alone wine in Argentina because it combines deeper color, a perfumed bouquet, and a velvety mouthfeel. Cabernet Franc fits this description. In Argentina, winemakers are increasingly producing varietal Cabernet Franc that can show more intensity of color than the variety typically has, while delivering pronounced aromatic notes—red fruits, floral hints, and often a touch of spice or tobacco. The tannins tend to be smoother and more velvety, giving an elegance that appeals to consumers seeking aromatic complexity and finesse. This combination—color depth, perfume, and a silky texture—is what makes Cabernet Franc stand out as a varietal option in Argentina, distinct from Malbec (which is already iconic for deep color and plush tannins but is less about new varietal recognition), Merlot (often softer and less perfumed), and Pinot Noir (generally lighter in color and body).